Challenge

Launch a new pinnacle new site for Brevan Howard, establishing them as a leading global asset management firms, to attract top talent and new investors.

Approach + Solution

The team at Brevan Howard recognized the need to elevate its brand and digital presence to better reflect its market position and expertise in the financial sector. Our task was to overhaul their website, creating a platform that not only enhanced user experience but also visually communicated the sophistication, stability, and innovation inherent in their brand. The objective was clear: to craft a digital presence that would serve as a testament to their stature in the industry and a tool for engaging with current and potential investors.

Our initial phase involved a thorough analysis of Brevan Howard's brand essence and its perception among stakeholders. We engaged with their CEO, fund managers, and other key stakeholders to gain insights into the fund’s strengths and areas for digital enhancement. This research informed our strategy, leading us to focus on refining the brand’s messaging to highlight its leadership in global financial markets, its commitment to client success, and its robust investment strategies.

The design of the new website was guided by principles of elegance, clarity, and user engagement — while providing a modern, editorial aesthetic. We opted for a clean, modern design system that mirrored the fund's approach to its business—meticulous, professional, and forward-thinking. The use of a restrained color palette and minimalist design elements helped to establish a sense of authority and trustworthiness, critical for the finance sector. Interactive elements, such as dynamic motion and organic layouts were incorporated to provide users with insightful, actionable financial information, enhancing the user experience and emphasizing Brevan Howard’s commitment to transparency and innovation.

Functionality was a cornerstone of the website development process. The site was structured to offer intuitive navigation and efficient access to information, reflecting the fund's values of client-centric service and operational excellence. We implemented advanced security features to protect sensitive client data and ensure compliance with international financial regulations, reaffirming trust and reliability.

The launch of Brevan Howard’s revamped website marked a significant enhancement of their digital footprint, aligning with their brand's prestige and leadership in the investment world. It not only strengthened their online presence but also served as a critical tool in their communication strategy, facilitating better investor relations and showcasing their investment acumen to a global audience. This case study exemplifies how a well-executed digital strategy can transform a financial institution’s public persona and business operations, reinforcing their position at the pinnacle of the global financial industry.

Results

While detailed results remain confidential, we can confidently say that the new site was a huge success.

Clients

Aron Landy, Natalie Smith, and Graham Halperin